The influence of price differences on brand shares and switching
A.P. Sowter
(Departments of Economics and Mathematics, University of Nottingham, UK)
A. Gabor
(Departments of Economics and Mathematics, University of Nottingham, UK)
C.W.J. Granger
(Departments of Economics and Mathematics, University of Nottingham, UK)
742
Abstract
Presents here a theoretical model study based on the results of an empirical study, which relates brand shares to price differences in a fully quantitative fashion. Posits in its present form that it is applicable to the analysis of markets largely dominated by two brands. States that the model is simple to use and provides an eminently practical technique for market research and pricing decisions. Uses figures to emphasise the distribution function.
Keywords
Citation
Sowter, A.P., Gabor, A. and Granger, C.W.J. (1969), "The influence of price differences on brand shares and switching", European Journal of Marketing, Vol. 3 No. 4, pp. 223-230. https://doi.org/10.1108/EUM0000000005222
Publisher
:MCB UP Ltd
Copyright © 1969, MCB UP Limited