Location analysis in economic geography – implications for research in marketing

Abstract

Outlines the major developments in methodology and analysis applied to location by geographers in recent years and reviews the literature on this topic – assessing the principal contributions and suggesting some possible lines for follow up by marketing analysts. Concerns itself with retail location, transportation and manufacturers spatial behaviour. Examines the range of geographical considerations of location and special attention is given to retail studies, transportation and the spatial behaviour of manufacturers. Summarises that published work on the locational and spatial aspects of product or customer distribution is rare.

Citation

Hood, N. (1969), "Location analysis in economic geography – implications for research in marketing", European Journal of Marketing, Vol. 3 No. 3, pp. 170-175. https://doi.org/10.1108/EUM0000000005217