A pagination model for the national newspapers

Abstract

Examines competitiveness of national newspapers and how their competitiveness with regard to pagination provides a comprehensive study. Considers whether or not the newspaper industry is a declining industry, and gives many examples with circulation figures to argue against this. Sates that there is more need to understand more fully the factors interrelating with the pagination of newspapers, both in the long and short‐terms. Breaks down the production process of a newspaper with direct costs and specifications. Discusses policies, constraints, long term revenue and cost factors, plus others affecting pagination.

Citation

Dare, A. (1970), "A pagination model for the national newspapers", European Journal of Marketing, Vol. 4 No. 4, pp. 227-236. https://doi.org/10.1108/EUM0000000005200