The development of British and American mail order trading

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 April 1970

Abstract

Looks at the development of mail order trading in the UK and the USA, showing that there are substantial differences. Uses tables to give emphasis to the growth of UK mail order and follows this up with a similar study of the USA. Confirms that it is difficult to forecast the future of total sales through the medium of mail order, that it is unlikely that it will not pick up relative share, but that its growth rate will probably slow down. Sums up that there is certainly room for expansion in this market.

Keywords

Citation

Johnson, P. (1970), "The development of British and American mail order trading", European Journal of Marketing, Vol. 4 No. 4, pp. 220-226. https://doi.org/10.1108/EUM0000000005199

Publisher

:

MCB UP Ltd

Copyright © 1970, MCB UP Limited

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