To read the full version of this content please select one of the options below:

The relationship of intentions to buy consumer durables with levels of purchase

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 February 1970

Abstract

Provides background to the current literature on buying intentions and describes some recent research on the subject. States traditional short‐term econometric forecasting models for durables generally represent expenditure as a function of disposable income, relative price, an index of hire‐purchase control, and an estimation of the total stock of durables. Discusses US experience in depth, with literature examples. Sums up that current research is now engaged on testing the hypothesis that intentions are primarily expressed by initial purchasers.

Keywords

Citation

Heald, G.I. (1970), "The relationship of intentions to buy consumer durables with levels of purchase", European Journal of Marketing, Vol. 4 No. 2, pp. 87-97. https://doi.org/10.1108/EUM0000000005187

Publisher

:

MCB UP Ltd

Copyright © 1970, MCB UP Limited