A study in successful exporting
M.T. Cunningham
(University of Manchester, Institute of Science and Technology, Manchester, UK)
R.I. Spiegel
(University of Manchester, Institute of Science and Technology, Manchester, UK)
Abstract
Examines the export activities of a sample of companies which have won the Queen's Award to Industry for export achievement. Looks at those criteria employed in order to achieve export success. States that not all of the companies practised all of the criteria, with the majority using only two. Concludes that the historical background and tradition of an organization, together with the attitudes of its senior management, are the most significant factors in determining the level of its success.
Keywords
Citation
Cunningham, M. and Spiegel, R. (1971), "A study in successful exporting", European Journal of Marketing, Vol. 5 No. 1, pp. 2-12. https://doi.org/10.1108/EUM0000000005176
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:MCB UP Ltd
Copyright © 1971, MCB UP Limited
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