The cyclical evolution of marketing channels

Abstract

Examines the process of change in marketing channels and its cyclical nature. Looks at the contradictory problems of the needs of small retailers and efficient distribution, suggesting possible answers. Explores the implications of the rise of franchising for channels and the economy as a whole. Provides some current options for manufacturers to secure their marketing channels.

Citation

Izraeli, D. (1971), "The cyclical evolution of marketing channels", European Journal of Marketing, Vol. 5 No. 3, pp. 137-144. https://doi.org/10.1108/EUM0000000005167