The consumer decision‐making process

Abstract

Proposes a general framework for thinking in which various problems related to buyer behaviour are recognized. Examines how the marketing concept has developed this century. Reviews two comprehensive consumer behaviour models briefly, and after a more thorough examination retains a third as a consumer behaviour framework. Attempts to indicate the present situation with regard to consumer behaviour.

Citation

Pellémans, P.A. (1971), "The consumer decision‐making process", European Journal of Marketing, Vol. 5 No. 2, pp. 8-21. https://doi.org/10.1108/EUM0000000005155