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The future development of retail and wholesale distribution in Western Europe: an analysis of trends up to 1980

Bruno Tietz (University of Saarbrücken)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1971

232

Abstract

Looks at the current status of retail distribution in the European Economic Community. Forecasts likely future developments and problems, suggesting that decisions on distribution will increasingly be made on a supra‐institutional level.

Keywords

Citation

Tietz, B. (1971), "The future development of retail and wholesale distribution in Western Europe: an analysis of trends up to 1980", European Journal of Marketing, Vol. 5 No. 1, pp. 42-55. https://doi.org/10.1108/EUM0000000005153

Publisher

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MCB UP Ltd

Copyright © 1971, MCB UP Limited

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