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“Out‐of‐town” regional shopping centres – a reality by 1980?

Terry J. Hiller (University of Bradford, Bradford, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1971

Abstract

Examines the attitude of the consumer and local authorities to out‐of‐town shopping centres by means of results of a survey carried out in two suburbs of Bournemouth in the UK. Reveals that both the consumer and local authorities have reservations about the role of out‐of‐town shopping centres and its effect on the overall pattern of retail distribution, despite the apparent benefits of this kind of shopping.

Keywords

Citation

Hiller, T.J. (1971), "“Out‐of‐town” regional shopping centres – a reality by 1980?", European Journal of Marketing, Vol. 5 No. 1, pp. 34-41. https://doi.org/10.1108/EUM0000000005152

Publisher

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MCB UP Ltd

Copyright © 1971, MCB UP Limited