TY  - JOUR
AB  - Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new, as products such as meats, dairy products and many fresh fruits and vegetables have been unit priced for years. Concludes that, before the full impact of unit pricing can be assessed, additional research questions need to be answered.
VL  - 6
IS  - 4
SN  - 0309-0566
DO  - 10.1108/EUM0000000005144
UR  - https://doi.org/10.1108/EUM0000000005144
AU  - Lamont Lawrence
AU  - Rothe James
AU  - Slater Charles
PY  - 1972
Y1  - 1972/01/01
TI  - Unit pricing: a positive response to consumerism
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 223
EP  - 233
Y2  - 2024/04/23
ER  -