Unit pricing: a positive response to consumerism

Lawrence Lamont (University of Colorado, Boulder, USA)
James Rothe (University of Colorado, Boulder, USA)
Charles Slater (University of Colorado, Boulder, USA)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 April 1972

Abstract

Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new, as products such as meats, dairy products and many fresh fruits and vegetables have been unit priced for years. Concludes that, before the full impact of unit pricing can be assessed, additional research questions need to be answered.

Keywords

Citation

Lamont, L., Rothe, J. and Slater, C. (1972), "Unit pricing: a positive response to consumerism", European Journal of Marketing, Vol. 6 No. 4, pp. 223-233. https://doi.org/10.1108/EUM0000000005144

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1972, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.