Comparative commodity marketing structures

Abstract

Compares marketing approaches in 12 countries for wheat, coffee, cocoa, citrus and bananas, in some major product countries. Looks at Australia for wheat marketing along with Canada and the USA; coffee marketing is covered by Kenya, Uganda and Brazil; cocoa marketing is covered by Ghana, Nigeria and Brazil; citrus marketing involves Israel, South Africa and the USA; bananas are covered by Jamaica and Brazil. Explores all of these in depth and discusses them with breakdowns of figures.

Citation

Galea Enriquez, C. (1972), "Comparative commodity marketing structures", European Journal of Marketing, Vol. 6 No. 2, pp. 130-135. https://doi.org/10.1108/EUM0000000005133