Marketing strategy in socialist industrial enterprises

Abstract

Based on a number of samples taken in the Hungarian central organs of economic management. Describes interactions between national planning and market forces. Documents how Hungarian enterprises are interested in their annual profits and states that the three main features are, that efficiency: depends on economic productivity success; is characterised by the technical degree of productivity; can be expressed by the degree of long‐range competitiveness. Finalises that the results can be analysed from the enterprise's market strategy and these should be seen at the level of the enterprise and the national economy.

Citation

Hoványi, G. (1972), "Marketing strategy in socialist industrial enterprises", European Journal of Marketing, Vol. 6 No. 1, pp. 42-50. https://doi.org/10.1108/EUM0000000005123