TY  - JOUR
AB  - Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps are an effective and worthwhile form of promotion to the retailer and the consumer.
VL  - 7
IS  - 3
SN  - 0309-0566
DO  - 10.1108/EUM0000000005112
UR  - https://doi.org/10.1108/EUM0000000005112
AU  - Pickering J. F.
PY  - 1973
Y1  - 1973/01/01
TI  - Trading Stamps and retail prices
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 176
EP  - 188
Y2  - 2024/05/06
ER  -