TY  - JOUR
AB  - Sets forward an extension of McNair's “wheel of retailing” theory, with three instead of one, wheels. Looks at the forces of competition between the low‐end innovators, high‐end innovators and conventional stores which represent the wheels. Suggests that these forces result in mutual influence and modification, until the innovators become part of the establishment.
VL  - 7
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000005101
UR  - https://doi.org/10.1108/EUM0000000005101
AU  - Izraeli Dov
PY  - 1973
Y1  - 1973/01/01
TI  - The three wheels of retailing: a theoretical note
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 70
EP  - 74
Y2  - 2024/04/25
ER  -