A bargain theory of pricing: generalization

Sasson Bav‐Yosef (University of Aston, Burningham, UK)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 January 1973


Describes the Moyer model of price bargaining process with some extensions. Provides evidence supporting the model and findings based on research into part of the UK textile manufacturing and distributive industries. Suggests that the Moyer model provides support to the theory that the channel relationships affect the bargaining interval and buying price.



Bav‐Yosef, S. (1973), "A bargain theory of pricing: generalization", European Journal of Marketing, Vol. 7 No. 1, pp. 47-54. https://doi.org/10.1108/EUM0000000005098

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Copyright © 1973, MCB UP Limited

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