TY  - JOUR
AB  - Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the addition of the information on a respondent's education to this factor is particularly rewarding. Uses research conducted previously by others and three surveys carried out under the supervision of the authors to illustrate this point.
VL  - 7
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000005097
UR  - https://doi.org/10.1108/EUM0000000005097
AU  - Campbell Ian
AU  - Hayhurst Roy
PY  - 1973
Y1  - 1973/01/01
TI  - Education, culture and market research
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 40
EP  - 46
Y2  - 2024/05/10
ER  -