Education, culture and market research

Ian Campbell (University of Bradford Management Centre, Bradford, UK )
Roy Hayhurst (National Institute for Higher Education Limerick, Eire)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 January 1973


Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the addition of the information on a respondent's education to this factor is particularly rewarding. Uses research conducted previously by others and three surveys carried out under the supervision of the authors to illustrate this point.



Campbell, I. and Hayhurst, R. (1973), "Education, culture and market research", European Journal of Marketing, Vol. 7 No. 1, pp. 40-46.

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Copyright © 1973, MCB UP Limited

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