Education, culture and market research

Ian Campbell (University of Bradford Management Centre, Bradford, UK )
Roy Hayhurst (National Institute for Higher Education Limerick, Eire)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 January 1973

Abstract

Investigates why the relationship between the income and occupation of a respondent (or their spouse) and consumption behaviour is not always satisfactory. Suggests that the addition of the information on a respondent's education to this factor is particularly rewarding. Uses research conducted previously by others and three surveys carried out under the supervision of the authors to illustrate this point.

Keywords

Citation

Campbell, I. and Hayhurst, R. (1973), "Education, culture and market research", European Journal of Marketing, Vol. 7 No. 1, pp. 40-46. https://doi.org/10.1108/EUM0000000005097

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1973, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.