TY  - JOUR
AB  - Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among personalities along with their implications for modal personality. Discusses the effects of the personality‐cultural relationship on interpersonal transactions, focusing on the effect of culture on the individual.
VL  - 7
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000005096
UR  - https://doi.org/10.1108/EUM0000000005096
AU  - Greer Thomas
AU  - Pride William
PY  - 1973
Y1  - 1973/01/01
TI  - The personality‐culture relationship and its effects on interpersonal transactions
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 28
EP  - 39
Y2  - 2024/04/24
ER  -