The personality‐culture relationship and its effects on interpersonal transactions
Thomas Greer
(University of Maryland, Baltimore, Maryland, USA)
William Pride
(Illinois State University, Illinois, USA)
540
Abstract
Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among personalities along with their implications for modal personality. Discusses the effects of the personality‐cultural relationship on interpersonal transactions, focusing on the effect of culture on the individual.
Keywords
Citation
Greer, T. and Pride, W. (1973), "The personality‐culture relationship and its effects on interpersonal transactions", European Journal of Marketing, Vol. 7 No. 1, pp. 28-39. https://doi.org/10.1108/EUM0000000005096
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited