The personality‐culture relationship and its effects on interpersonal transactions

Thomas Greer (University of Maryland, Baltimore, Maryland, USA)
William Pride (Illinois State University, Illinois, USA)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 January 1973

Abstract

Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among personalities along with their implications for modal personality. Discusses the effects of the personality‐cultural relationship on interpersonal transactions, focusing on the effect of culture on the individual.

Keywords

Citation

Greer, T. and Pride, W. (1973), "The personality‐culture relationship and its effects on interpersonal transactions", European Journal of Marketing, Vol. 7 No. 1, pp. 28-39. https://doi.org/10.1108/EUM0000000005096

Download as .RIS

Publisher

:

MCB UP Ltd

Copyright © 1973, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.