TY  - JOUR
AB  - Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.
VL  - 7
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000005095
UR  - https://doi.org/10.1108/EUM0000000005095
AU  - Schultz Randall L.
PY  - 1973
Y1  - 1973/01/01
TI  - Methods for handling competition in dynamic market models
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 18
EP  - 27
Y2  - 2024/04/25
ER  -