Methods for handling competition in dynamic market models

Randall L. Schultz (Purdue University, Lafayette, Indiana, USA)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 January 1973

Abstract

Reviews various methods for handling competition in dynamic market models. Proposes a research strategy which considers the method in relation to quantitative considerations of market validity and behavioural factors of implementation. Gives a case study where this research strategy is applied.

Keywords

Citation

Schultz, R. (1973), "Methods for handling competition in dynamic market models", European Journal of Marketing, Vol. 7 No. 1, pp. 18-27. https://doi.org/10.1108/EUM0000000005095

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Publisher

:

MCB UP Ltd

Copyright © 1973, MCB UP Limited

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