TY  - JOUR
AB  - Discusses various aspects of market research in Eastern Europe, with special emphasis on the Hungarian experience under the New Economic Mechanism. Attempts to show how the manner in which various sources of information can and should be utilized. Highlights differences and similarities between methodology of marketing employed in the East and the West. Presents a cross‐section of case studies to illustrate market research carried out. Suggests that marketing research is an important function in Eastern Europe.
VL  - 7
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000005094
UR  - https://doi.org/10.1108/EUM0000000005094
AU  - Gross Andrew
AU  - Szabó László
PY  - 1973
Y1  - 1973/01/01
TI  - Market research in the guided market place
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 1
EP  - 17
Y2  - 2024/04/25
ER  -