The marketing function in its organisational context
Douglas Tookey
(Ashridge Management College, Ashridge, UK)
217
Abstract
Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas of product development and customer relationships.
Keywords
Citation
Tookey, D. (1974), "The marketing function in its organisational context", European Journal of Marketing, Vol. 8 No. 3, pp. 265-277. https://doi.org/10.1108/EUM0000000005092
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited