TY  - JOUR
AB  - Looks at the problems and advantages of the application of sociological and social psychological concepts to marketing science. Deals with the problem of selecting relevent concepts from the behavioural sciences, and discusses the explicative power of some of these concepts. Suggests guidelines for the selection of behavioural science ideas, which are both practically and educationally appropriate.
VL  - 8
IS  - 3
SN  - 0309-0566
DO  - 10.1108/EUM0000000005090
UR  - https://doi.org/10.1108/EUM0000000005090
AU  - Foxall Gardan R.
PY  - 1974
Y1  - 1974/01/01
TI  - Aspects of the application of behavioural sciences to marketing
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 236
EP  - 244
Y2  - 2024/05/12
ER  -