TY  - JOUR
AB  - Examines the need to carryout international consumer research, the importance of first hand, experience of consumer behaviour in foreign markets, and the design of consumer research studies. Suggests that the nature of international consumer behaviour and the requirements for international marketing decisions requires two components understanding of behavioural science in relation to consumer behaviour; and knowledge of modern marketing research techniques, their assumptions, limitations and advantages. Proposes that correct usage of these components will advance the quality and utility of consumer research.
VL  - 8
IS  - 3
SN  - 0309-0566
DO  - 10.1108/EUM0000000005088
UR  - https://doi.org/10.1108/EUM0000000005088
AU  - Wind Yoram
AU  - Douglas Susan
PY  - 1974
Y1  - 1974/01/01
TI  - Some issues in international consumer research
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 209
EP  - 217
Y2  - 2024/04/23
ER  -