TY  - JOUR
AB  - Introduces the concept of facet meta theory for the development of marketing theories proposes that this technique is effective in that it leads to systematic formulation of hypotheses, the definition an design of multivariate marketing studies and the analysis of data. Applies the facet approach to the marketing problem, where it is a relatively new concept, and suggests that it is a valuable model to use.
VL  - 8
IS  - 2
SN  - 0309-0566
DO  - 10.1108/EUM0000000005083
UR  - https://doi.org/10.1108/EUM0000000005083
AU  - Hornik Jacob
PY  - 1974
Y1  - 1974/01/01
TI  - The facet design approach to the construction of multivariate marketing models
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 146
EP  - 157
Y2  - 2024/04/23
ER  -