TY  - JOUR
AB  - Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and price patterns for nine Canadian grocery markets from 1958 to 1967. Uses the results of the study to illustrate several characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and the applicability of the product life cycle in this context.
VL  - 8
IS  - 2
SN  - 0309-0566
DO  - 10.1108/EUM0000000005081
UR  - https://doi.org/10.1108/EUM0000000005081
AU  - Aylmer Richard J.
PY  - 1974
Y1  - 1974/01/01
TI  - Competitive marketing patterns in Canadian markets: 1958‐1967
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 119
EP  - 136
Y2  - 2024/09/21
ER  -