Competitive marketing patterns in Canadian markets: 1958‐1967
Abstract
Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and price patterns for nine Canadian grocery markets from 1958 to 1967. Uses the results of the study to illustrate several characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and the applicability of the product life cycle in this context.
Keywords
Citation
Aylmer, R.J. (1974), "Competitive marketing patterns in Canadian markets: 1958‐1967", European Journal of Marketing, Vol. 8 No. 2, pp. 119-136. https://doi.org/10.1108/EUM0000000005081
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited