To read this content please select one of the options below:

Competitive marketing patterns in Canadian markets: 1958‐1967

Richard J. Aylmer (Institut Supérieur des Affaires, Jony‐en‐Josas Canada)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 February 1974

6491

Abstract

Reports the highlights of a study designed to describe certain relationships between sales trends and advertising and price patterns for nine Canadian grocery markets from 1958 to 1967. Uses the results of the study to illustrate several characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and the applicability of the product life cycle in this context.

Keywords

Citation

Aylmer, R.J. (1974), "Competitive marketing patterns in Canadian markets: 1958‐1967", European Journal of Marketing, Vol. 8 No. 2, pp. 119-136. https://doi.org/10.1108/EUM0000000005081

Publisher

:

MCB UP Ltd

Copyright © 1974, MCB UP Limited

Related articles