Explores, within the framework of international research, product, distribution and price. Investigates the behaviour of large US firms with a view to identifying and difference in growth rates to their counterparts. Examines the relationship between fast growth of the corporate entity as a whole and its international marketing orientation.
Coskun Sanli, A. (1974), "International marketing strategy decisions and the growth rate of major American firms ", European Journal of Marketing, Vol. 8 No. 2, pp. 108-118. https://doi.org/10.1108/EUM0000000005080Download as .RIS
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