Price and product quality assessment
R.S. Masen
(University of Salford, Salford UK)
2285
Abstract
Identifies the relationship between price and the consumer's evaluation of product quality with regard to developing a pricing strategy. Assesses the effects of price changes, and investigates the influence of advertising on perceived product quality.
Keywords
Citation
Masen, R.S. (1974), "Price and product quality assessment", European Journal of Marketing, Vol. 8 No. 1, pp. 29-41. https://doi.org/10.1108/EUM0000000005075
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited