TY  - JOUR
AB  - Points to a new emphasis on distribution as a result of material shortages or failures of supply. Proposes that this new awareness requires understanding of the nature of distribution efforts through the logistic response function. Focuses on the managerial problems of utilizing distribution strategy, and asks how firms will capitalize on the challenge it presents.
VL  - 10
IS  - 3
SN  - 0309-0566
DO  - 10.1108/EUM0000000005041
UR  - https://doi.org/10.1108/EUM0000000005041
AU  - Schary Philip B.
AU  - Becker Boris W.
PY  - 1976
Y1  - 1976/01/01
TI  - Product availability and the management of demand
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 127
EP  - 135
Y2  - 2024/04/16
ER  -