Advertising in France: the advertiser‐advertising agency relationship
Michel Chevalier
(European Institute of Business Administration Fontaineblean, France)
Bernard Catry
(European Institute of Business Administration Fontaineblean, France)
1516
Abstract
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Keywords
Citation
Chevalier, M. and Catry, B. (1976), "Advertising in France: the advertiser‐advertising agency relationship", European Journal of Marketing, Vol. 10 No. 1, pp. 49-59. https://doi.org/10.1108/EUM0000000005037
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited