TY  - JOUR
AB  - Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of US business to consumerism. Offers several points to illustrate this, concluding that concepts of consumerism appear to have been institutionalized in the economic system of the USA.
VL  - 10
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000004995
UR  - https://doi.org/10.1108/EUM0000000004995
AU  - Barksdale Hiram C.
AU  - French Wamen A.
PY  - 1976
Y1  - 1976/01/01
TI  - The response of US business to consumerism
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 13
EP  - 27
Y2  - 2024/04/24
ER  -