Present Status of Marketing Research in Turkey

Abstract

Recounts the present status of marketing research in Turkey using the 1976 Survey of Marketing Research in Turkey. Presents only the survey's basic findings and a brief evaluation. Documents that owing to financial and time limitations on the study, 350 companies in the Istanbul and Marmora areas — covering roughly three‐quarters of Turkish companies ‐ were surveyed; these companies all had establishment capital of five million Turkish lira or more. Questionnaires were sent to these companies, with multiple choice questions — 20 questionnaires were unable to be used but 330 were tabulated and analysed. Notes the use of 14 tables for greater dissemination and explanation. Maintains that the findings showed marketing and marketing research activities are becoming very important economic activities in Turkey, as they are in other developing countries.

Citation

Kurtulus, K. (1978), "Present Status of Marketing Research in Turkey", European Journal of Marketing, Vol. 12 No. 8, pp. 529-540. https://doi.org/10.1108/EUM0000000004979