TY  - JOUR
AB  - Demonstrates that farmers, in their tractor‐buying decisions, have similar behaviour to professional buyers in manufacturing industries. Uses evidence collated from a survey concerned with identifying farmers' perceptions of the social and economic factors affecting their decisions. Draws attention to the patterns of interpersonal communication accompanying farmers' purchases and the complexity of opinion leader influences.
VL  - 13
IS  - 8
SN  - 0309-0566
DO  - 10.1108/EUM0000000004962
UR  - https://doi.org/10.1108/EUM0000000004962
AU  - Foxall Gordon R.
PY  - 1979
Y1  - 1979/01/01
TI  - Farmers' Tractor Purchase Decisions: A Study of Interpersonal Communication in Industrial Buying Behaviour
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 299
EP  - 308
Y2  - 2024/04/26
ER  -