TY  - JOUR
AB  - Suggests that one of the constraints in developing a marketing information system is in the interaction between the systems and personnel involved in gathering, processing and communicating that information. Proposes that a marketing information system is only effective in relation to the motivation and attitudes of individual staff members.
VL  - 13
IS  - 8
SN  - 0309-0566
DO  - 10.1108/EUM0000000004959
UR  - https://doi.org/10.1108/EUM0000000004959
AU  - Piercy Nigel
PY  - 1979
Y1  - 1979/01/01
TI  - Behavioural Constraints on Marketing Information Systems
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 261
EP  - 270
Y2  - 2024/04/19
ER  -