Management Structures and Marketing Strategies in UK Industry
Peter Doyle
(University of Bradford Management Centre, Bradford, UK )
494
Abstract
Examines the relationship between organizational structure and market performance. Suggests that the complex nature of the new structures offers a challenge to the adaptability of management. Attempts to identify the key principles which govern how organizational structures shape market performance in order that top management might recognize and use them to their advantage.
Keywords
Citation
Doyle, P. (1979), "Management Structures and Marketing Strategies in UK Industry", European Journal of Marketing, Vol. 13 No. 5, pp. 319-331. https://doi.org/10.1108/EUM0000000004952
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited