Spanish Distribution Channels: Their Current State and Consequent Implication in Marketing Mix Strategies
Abstract
Describes Spanish distribution channels structure using figures and explanations and influences on the establishment of manufacturers' sales strategies will be studied. Attempts, in the light of the anticipated evolution of distribution channels, to make some general predictions for the future. Beings with a general analysis of distribution channels and becomes more specific with regard to larger fields of consumer goods. Says that there are many wholesale outlets in Spain almost 40 per cent of the total deal with food products — although these are not specifically food products a such, but those who specialize in serving grocery stores. Goes on to discuss this area in great depth, using tables for further emphasis, and analyses how the structure of distribution channels affects the manufacturers' marketing strategies for consumer goods in Spain.
Keywords
Citation
Ferré‐Trenzano, J.M. (1980), "Spanish Distribution Channels: Their Current State and Consequent Implication in Marketing Mix Strategies", European Journal of Marketing, Vol. 14 No. 4, pp. 211-222. https://doi.org/10.1108/EUM0000000004902
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited