TY  - JOUR
AB  - Argues that the distinction between the two distinct, but interrelated areas of management in international trade is not neat – exporters being differentiated from the international marketer by the foreign, or alien, nature of his products in the market sought, while the international marketer can eliminate this in many circumstances. Highlights the Ford Motor Company, with manufacturing capability in a number of countries, exclusive distributorships and distinctive, national promotional policies as a multinational. States that smaller firms' options are restricted by comparison – particularly with regard to overseas entrepreneurs. Discusses further the reasons for trading overseas and gives four distinct phases for this. Looks at management and export marketing, stating that UK industry has had to face competition with lower costings in areas from textiles to commercial vehicles and tyres. Sums up that while international trade poses recurrent issues for marketing management a stock of knowledge exists which aids the solving of problems pertaining to the issues posed.
VL  - 14
IS  - 1
SN  - 0309-0566
DO  - 10.1108/EUM0000000004894
UR  - https://doi.org/10.1108/EUM0000000004894
AU  - Cannon T.
PY  - 1980
Y1  - 1980/01/01
TI  - Managing International and Export Marketing
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 34
EP  - 49
Y2  - 2024/04/26
ER  -