The Unfamiliar Tourist Destination — a Marketing Challenge

Abstract

Investigates the images and preferences for six long‐haul “exotic” tourist destinations among a small random sample of prospective Finnish customers. Looks at the promotional problem and suggests further steps for continued research.

Citation

Laulajainen, R. (1981), "The Unfamiliar Tourist Destination — a Marketing Challenge", European Journal of Marketing, Vol. 15 No. 7, pp. 68-80. https://doi.org/10.1108/EUM0000000004891