Modelling in Marketing: Explicating Subjective Knowledge
Abstract
Considers definitions of issues, stating that they derive from the schemata of beliefs, values and attitudes with which an individual construes events, providing subjective knowledge and experience. Looks at the problems which subjective knowledge presents for the management science consultant in providing a correct “model” for his/her client. Suggests that, if such a model where developed correctly, the individual who benefit in being able to learn more about their organizational world.
Keywords
Citation
Jones, S. and Eden, C. (1981), "Modelling in Marketing: Explicating Subjective Knowledge", European Journal of Marketing, Vol. 15 No. 7, pp. 3-11. https://doi.org/10.1108/EUM0000000004885
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited