New Product Development in Dutch Companies: The Idea Generation Stage
Bronislaw Verhage
(Ph. Waalewyn and Interuniversitaire Interfaculteit Bedrijfskunde, Delft, The Netherlands)
A.J. van Weele
(Technische Hogeschool, Eindhoven, The Netherlands)
527
Abstract
Suggests that the key to success for most European countries in maintaining their position in the world market place is a continuous process of innovation in industry. Looks at the situation in The Netherlands, providing a framework of phases for the product development process. Investigates the innovation process in nine Dutch companies, revealing that product development is poorly structured.
Keywords
Citation
Verhage, B. and van Weele, A.J. (1981), "New Product Development in Dutch Companies: The Idea Generation Stage", European Journal of Marketing, Vol. 15 No. 5, pp. 73-85. https://doi.org/10.1108/EUM0000000004884
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited