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Design Management and New Product Development

Brian Smith (Royal College of Art, Kensington, London, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 May 1981


States that, in the industrial context, change needs rigorous control, and product design and development, which are crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources in any business. Suggests, by looking at several case studies, that the importance of design management in product development should be given serious consideration. Concludes that, by paying the correct amount of attention to managing the design of new products, the best option for beating overseas competitors is being used.



Smith, B. (1981), "Design Management and New Product Development", European Journal of Marketing, Vol. 15 No. 5, pp. 51-60.




Copyright © 1981, MCB UP Limited