The Application of Product Life Cycle Theory to Popular Record Marketing
A. Meenaghan
(College of Marketing and Design, Dublin, Eire)
Peter W. Turnbull
(Department of Management Sciences, UMIST, Manchester, UK)
2631
Abstract
Reviews product life cycle theory and examines empirical evidence. Reports on empirical research carried out to determine the applicability of the theory to popular record products. Proposes a framework of the relationship between the producer life cycle and the marketing mix.
Keywords
Citation
Meenaghan, A. and Turnbull, P.W. (1981), "The Application of Product Life Cycle Theory to Popular Record Marketing", European Journal of Marketing, Vol. 15 No. 5, pp. 1-50. https://doi.org/10.1108/EUM0000000004881
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited