Generic Products in Belgium: Introduction and Conditions

Abstract

Looks at the introduction and marketing of generic products in Belgium. Examines the costs and benefits of their introduction and indicates that their introduction must be made at a time when the market is ready for them. States that introduction for these is best when consumers have a changed opinion about price‐quality relationships and there is a decrease in disposable income.

Citation

Goormans, M. (1981), "Generic Products in Belgium: Introduction and Conditions", European Journal of Marketing, Vol. 15 No. 1, pp. 78-87. https://doi.org/10.1108/EUM0000000004873