The Ecology of Consumer Markets Less and More Developed Countries

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 June 1982


Makes an attempt to compare the consumer market ecosystems of the less developed countries (LDC) and the more developed countries (MDC). Says that a so little research and analysis has been done of LDC markets from the consumers' perspective it is logical to set the stage for comparison using the Thai marketplace based on the study. Considers the problems and risks involved in LDC areas affecting both buyers and sellers. Examines in great detail the market system involving the largest and smallest types of Thai transactions in city and village areas. Gives out in great detail all the information within the available parameters and tabulates this is great style. Concludes that the observation of the LDC market systems were used even though these were not always of good repute.



Thorelli, H. and Sentell, G. (1982), "The Ecology of Consumer Markets Less and More Developed Countries", European Journal of Marketing, Vol. 16 No. 6, pp. 54-63.

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Copyright © 1982, MCB UP Limited

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