Problems in Marketing Services: The Case of Incoming Tourism

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 June 1983


Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services; second, examines the survey results; third, discusses the consequences of these results relative to the marketing problems; section four summarises the content herein. Sums up that the focus has been on problems involved in the marketing of services and on problems associated with the marketing of incoming tourism. States survey results were reported also the relationship of these results with the problem of marketing incoming tourism.



Greenley, G. and Matcham, A. (1983), "Problems in Marketing Services: The Case of Incoming Tourism", European Journal of Marketing, Vol. 17 No. 6, pp. 57-64.

Download as .RIS




Copyright © 1983, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.